5 Digital Marketing Services that Your Business Actually Needs
As a business, being accessible on the internet is one thing, but providing exponential value and leveraging the internet is where the magic happens. And this is where Frontier’s digital marketing services come to the picture.
With the power of the internet, the possibilities are endless in marketing your brand. Are you using it wisely to grow your business and compete with the market?
Digital Marketing has grown in popularity as a powerful way to building a new customer base and nurturing loyal consumers. That being said, there are various Digital Marketing services you can check out, but first, let’s talk about why it matters.
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What is Digital Marketing?
It is a process of advertising or gaining traffic and attention through digital devices like computers and smartphones. In essence, it is how you deliver your brand communications to your consumers.
Digital marketing encompasses all marketing initiatives using digital technology – mainly the internet.
This type of marketing involves various digital channels and strategies such as:
Each of these channels has a different role to play in digital marketing, and while a lot of them are effective in their own ways, not all of them will move the needle on your business growth.
The Power of Digital Marketing - Why it Matters
With the advancement of digital channels, it’s easier to measure and nitpick on every little result you’re getting from your campaigns. For example, you can analyze the number of website visitors you have, how long they are staying on your site, and what pages do they frequent.
Can you know the exact number of people who saw your billboard outside and how long they looked at it? No. But you can do that with digital marketing.
You see, in marketing, measurability plays a huge role in doing campaigns that will actually work. And if you know the measures of your efforts, you can easily understand your audience and create bespoke strategies that will help you provide them a better value.
Value is what people look for in a brand and value is what brands need to bring to their target market.
Digital marketing campaigns have since evolved and it’s more competitive now more than ever. More and more tricks can be done to get your audience’s attention, but that is also paired with the challenge of dealing with quick competitors.
Global trends change almost every day and if you’re not up to speed with what’s currently trending, you’re losing on the market.
How do you prevent that? You look at the type of digital marketing services you can avail of and see which ones will work for you.
5 Most Effective Digital Marketing Services for Your Business
Digital marketing strategies are a set of focused steps to help you reach a specific goal. With this in mind, there are various channels you can look into that will work well. But, not all of them will work for you.
A digital marketing company will offer various strategies that will work well for you, but it’s always best to do your due diligence and only get the ones that will really provide you better long-term value.
For instance, if you’re a B2B business, there’s a higher chance that you’d do better doing Email Marketing and Social Media Marketing on LinkedIn. If you’re a B2C company, then most of your audience may be lurking on Social Media channels such as Facebook on Instagram.
However, nothing can really stop you from testing the waters on all digital marketing channels.
The problem is, you may find that you’re wasting resources by doing all of them at once. That’s why it’s smarter to stick to a few ones where you will gain higher returns and consume lower costs.
That being said, let’s look at the main digital marketing services that a digital marketing firm will offer you that you can leverage for the growth of your business.
I. Search Engine Optimization
Search Engine Optimization or SEO is a tactic that digital marketers use to be on top of the search engines, mainly Google. SEO is an organic strategy in digital marketing, but it takes a longer time to develop. But if you do it well and correctly, this strategy will reward you with long-term results.
For example, if your business is real estate, you want to be on the top of the search results when people are looking for “houses in Miami”.
As a business, your goal is to appear on top of Google results. The click-through rate on the first organic result on Google is over 28% and the tenth result gets about 2.5% of clicks. The lower your ranking is, the fewer chances you have of reaching your audience.
In SEO, the key is to find the right keywords for your business. Meaning, you need to know the exact phrases your market is going to search on Google so you can generate a strategy to get you on top of the results.
This digital marketing strategy is one of the most effective ways in getting clients as the people searching for your brand keywords are already within your target market.
II. Content Marketing
Content marketing is focused on distributing value using content. Content that is consistent and has a clearly defined audience will attract the right people to your website and help drive profits to your business.
There are different type of contents that you can use, here are some of them:
In digital marketing, content is a powerful tool that’s partnered with other strategies like SEO and Social Media. If you have good content you are one step ahead in gaining better conversions that will ultimately lead to sales.
III. Email Marketing
Email marketing is used to do acquisition and retention. In acquisition, it’s usually cold emails that use lead magnets to attract conversions. Retention is where you nurture your current customers and keep them happy and loyal to your brand.
Some may say that email marketing is a dead marketing channel, truth is, it’s one of the highest converting channels that marketers use.
To do email marketing, you need to build an email list first. Create sign-up forms on your website, invite your social media followers to subscribe, or launch a giveaway that requires them to sign up. When you’ve built a substantial list, you can then start sending out strategic emails with goals like purchase, page visit, coupon redemption, or even birthday greetings.
Compared to other channels, email marketing is cost-efficient as your main expense here are just the tools you will use to send your emails in bulk. You can check out some of the popular email marketing tools such as Aweber, MailChimp, and SendGrid.
IV. Social Media Marketing
Social Media Marketing is a B2C favorite. It’s where millions of people spend some of their time and the traffic here is almost infinite. Facebook, Instagram, and Twitter are among the top social media channels for small businesses and B2C businesses.
TikTok has gained a lot of popularity recently and they now offer advertisements for business.
To make sure that your social media strategies are effective, you need to know if your audience is really in these spaces.
For instance, TikTok has 32.5% US users between the ages of 10-19 years old, while 29.5% is between 20-29 years old. If you’re looking to target the older generation, then just tick TikTok off your list.
Another example is LinkedIn, the social media for professionals. B2B marketing and lead generation is recommended for LinkedIn as this is where you’ll find business owners and email contacts.
In a nutshell, social media channels are designed to market to different demographics. So you need to analyze what kind of market you currently have and what kind of market you want to target. This will help you decide on which social media channel you need to focus on first.
V. PPC & Paid Advertising
If you want quicker results then doing paid advertisements does the trick.
The channels we listed above are effective in their own ways, but it may take you a few months to actually see the results that you want.
Doing pay-per-click (PPC) ads are the best way to reach your audience and get results faster, however, it’s also more expensive.
In paid advertisements such as Google Ads or Facebook Ads, you need to account for the stiff competition. For example, on Facebook Ads, you and your competitors are fighting to be on the timelines or spaces of your target Facebook users.
If your bid is too low, you may reach a smaller portion of your target audience and get lower results as expected. Bidding high will allow you to be on top of your competitors but can also burn your money quickly.
The key here is optimization.
As much as doing paid advertisements gives you quicker results, it’s not as easy as just running an ad and letting it be for a few weeks or months. You still need to check and optimize it regularly.
Doing tests on the types of ads, the amount of your bid, and the target audience can shed light on how much you should really be spending in order to gather the results you’re aiming for.
Note that testing won’t happen overnight, and even a week may not be enough. You need to be prepared to change various aspects of the ads you’re running for, whether it’s for Google or for Social Media, to get to where you want to be.
Companies offering digital marketing services can provide you insights into where your brand should be, but as an entrepreneur, it’s still best to understand what digital marketing. Having knowledge will help you find opportunities in the digital marketing field.
Frontier Consulting offers wide digital marketing services tailored for your brand. If you’re looking for custom digital marketing solutions for your business, then reach out to us anytime.