Goods play a key role in driving a country’s economic growth and are classified as either consumer non-durables or durables. As goods are purchased, this signals rising consumer confidence, which in turn leads to increased spending and a stronger economy.
Both purchased for personal consumption, the fast-changing pace of consumer trends has allowed for more opportunities in the job market, particularly in the non-durable industry. From consumer apparel and cosmetics to food and beverages, consumer non durables goods can be found in almost every corner of the retail world. But what exactly are they and what career paths involve them?
Read on to find out more about non-durable goods, how it affects the economy, and what career opportunities await you in this industry.
Consumer Durables vs Non-Durable Goods
To put it simply, consumer non-durable or soft goods are products that are consumed or used briefly, whereas durable goods or hard goods are expected to last for at least three or more years.
According to the United States Environmental Protection Agency, soft goods have a lifespan of fewer than three years and as a result, consumers have to dispose of and buy non-durables more frequently than durable goods.
Examples of goods between the two include
- Durable goods: furniture, vehicles, house, gadgets, and appliances
- Non-durable goods: food, medicine, footwear, and gasoline
It’s important to understand the differences between the two when it comes to purchasing consumer goods. An in-depth understanding of this can help you make more smart decisions in the future to ensure you get the best value out of your money.
The Economy and Consumer Behavior
While both types of goods are stable figures in a country’s economy, the demand for both consumer non-durables and durables can be affected by multiple factors. Product prices, consumer preferences, and income will all impact the demand for soft goods. On the other hand, the anticipated price of the goods, income, and technological progress can affect the decisions of consumers when buying hard goods.
Moreover, the current economic conditions, branding, and product development can also affect consumer behavior when purchasing non-durable and durable goods.
Consumer Durables and Economy
- Economic growth. The purchase of durable goods is most likely to increase during economic growth, while non-durable goods sale remains constant. The reason behind this is that people buy soft goods on a regular basis such as groceries, therefore they’d probably buy the same amount even with a changing economy.
- Economic crises. During economic crises or recessions, consumers will have less spending power and in turn, will hold off purchasing hard goods. If still financially able, consumers will most likely purchase the same amount of soft goods even during a crisis.
- Economic indicator. Sales of durable goods are considered reliable economic indicators as they respond to fluctuations in the economy.
- Product development. Consumer durables are more into product development given that they’re expected to last longer than non-durables.
Consumer Non-Durables and Economy
- Correlated with GDP growth. A substantial part of a nation’s GDP is made up of non-durable goods since it consists of personal expenditure, exports, and other government acquisitions.
- Reliable presence in the economy. Non-durables are considered a constant presence in the economy as they are not as easily susceptible to the business cycle as durable goods are. This implies that non-durables are still in demand regardless of economic growth or recession since they are needed items that must be purchased.
- Not an economic indicator. Non-durables’ secure footing in the economy makes them an inadequate economic indicator. Fluctuations in the acquisition of such goods are more likely to reflect changes in population, rather than economic development or downturns.
- Focused on branding. Since this type has to be replaced more constantly, industries offering soft goods focus more on branding rather than product development. Moreover, off-brand products are also higher in non-durables than in consumer durables.
Top Consumer Non-Durables Companies
With various industries offering this type of goods, it’s no surprise that the biggest and most successful brands are the ones dominating the retail market. As such, it’s great to know who these top non-durable brands that provide customers with the best quality products in their respective markets.
Coca-Cola Company
One of the largest beverage companies in the world, Coca-Cola is an American brand that has been in the non-alcoholic beverage business since 1885.
Mainly known for its soft drinks, this corporation grew tremendously globally over the years and has even acquired a number of brands and businesses such as Sprite and Fanta.
Nike, Inc.
An American manufacturing company for athletic shoes and apparel, Nike is a powerhouse when it comes to sportswear. Its products and designs are hyped by many, especially if endorsed by some of the top athletes and artists around the world.
L’Oreal
Another example of non-durable goods is cosmetic and beauty products. Owned by a French Firm, L’Oreal is one of the top leading beauty brands in the market that caters to thousands of employees.
Moreover, this business has successfully cemented its status and has reached other global markets aside from French consumers.
Unilever
Unilever is a British multinational corporation that offers various consumable products such as household products, food and beverages, personal care goods, cleaning supplies, and cosmetics.
Producing this many high-quality goods truly helped with their success as consumers find their products trustworthy and essential.
Philip Morris International
Although widely known for their health risks, cigarettes still remain in demand in various parts of the world, and with demands come supplies. An American company selling in over 180 countries, Philip Morris International is considered one of the leading tobacco companies worldwide.
Best Non-Durable Job Positions
With the constant rise of non-durable products and consumer demands, there are many career opportunities you can check out depending on your skills and education. The need for labor will only increase as more brands will expand, so here are some of the best non-durable job positions in need of your expertise.
Marketing Manager
Those responsible for a brand’s marketing plans are expected to create strategies to increase business sales. By understanding consumer preferences and market trends, you’ll be able to create advertising campaigns that will attract people to buy your products.
Sales Manager
The main responsibility of a sales manager is to handle and monitor a team of salespeople. They lead the sales team by setting goals and quotas, evaluating performance, and developing ways to increase sales.
Beauty and Cosmetic Industry
Since the beauty and cosmetics industry remains trendy nowadays, this is a great option for you to consider. Depending on your preference, you can take on either a part or full-time role as the industry offers plenty of flexibility.
Food and Beverage Manufacturing
Another industry that offers plenty of job opportunities is the food and beverage industry. As mentioned earlier, food will always be in demand, therefore professions in this field will always be accessible.
Quality Assurance
The role of a quality assurance specialist is to monitor and inspect the quality of products to ensure that it meets the company’s standards. Since every product and good has to be inspected before selling to the market, this career is very essential in any manufacturing company.
The Bottom Line
From the different industries discussed, there’s no doubt how essential non-durables are to everyone’s daily lives, and thus should not be underestimated. Understanding the characteristics and impact of this type of goods on the economy can help businesses make the best decisions when it comes to procuring and selling products, and eventually meeting their customers’ needs.
Hello there! This is my first visit to your blog!
We are a team of volunteers and starting a new initiative in a community in the same niche.
Your blog provided us useful information to work on. You
have done a marvellous job!
my web blog: حشری
Hi, i read your blog from time to time and i own a similar one and i was just curious if you get a lot of spam responses?
If so how do you protect against it, any plugin or anything
you can suggest? I get so much lately it’s driving me insane so any support is very much
appreciated.
Also visit my blog post :: black jack
Hey! Do you know if they make any plugins to assist with
SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains.
If you know of any please share. Many thanks! You can read similar article here: Scrapebox AA List
What i don’t realize is if truth be told how you’re not actually much
more smartly-favored than you might be right now. You’re so intelligent.
You understand thus considerably with regards to this topic, produced me personally
believe it from a lot of various angles. Its like women and men don’t seem to
be interested except it is one thing to accomplish with Girl gaga!
Your personal stuffs excellent. Always handle
it up!
Also visit my website; vpn special coupon
Greate pieces. Keep posting such kind of information on your site.
Im really impressed by your blog.
Hi there, You have performed an incredible job.
I will definitely digg it and in my view suggest to my friends.
I am confident they’ll be benefited from this web site.
Also visit my web blog حشری
Hello there! I simply want to offer you a big thumbs
up for your excellent information you have got here on this post.
I am returning to your blog for more soon.
My blog penis
Hi there! Do you know if they make any plugins
to assist with SEO? I’m trying to get my blog to rank for
some targeted keywords but I’m not seeing very good success.
If you know of any please share. Many thanks! You can read similar blog here: GSA Verified List
Great site you’ve got here.. It’s hard to find excellent writing
like yours nowadays. I really appreciate individuals
like you! Take care!!
my blog … vpn special coupon code 2024
What’s up friends, fastidious article and pleasant arguments commented at this place, I am actually
enjoying by these.
If some one wishes expert view about blogging and site-building after that i recommend
him/her to pay a quick visit this website, Keep up the pleasant work.
Hi there, just wanted to tell you, I loved this post.
It was inspiring. Keep on posting!
It’s amazing in support of me to have a site, which is valuable for my know-how. thanks admin
Have you ever thought about adding a little bit more than just your articles?
I mean, what you say is fundamental and all. Nevertheless think of
if you added some great visuals or video clips to give your posts more, “pop”!
Your content is excellent but with images and clips, this blog could
definitely be one of the greatest in its field.
Great blog!
Hello, just wanted to mention, I liked this article. It was helpful.
Keep on posting!
Your work is always insightful and thought-provoking.
Fantastic read! I was especially impressed by the depth provided on the topic, offering a perspective I hadn’t considered. Your insight adds significant value to the conversation. For future articles, it would be fascinating to explore more to dive deeper into this subject. Could you also clarify more about the topic? It caught my interest, and I’d love to understand more about it. Keep up the excellent work!
Wonderful website you have here but I was wondering if you
knew of any discussion boards that cover the same topics discussed here?
I’d really love to be a part of community where I can get comments from other
experienced individuals that share the same interest.
If you have any suggestions, please let me know.
Cheers!
my website; fubo stock
I love your blog.. very nice colors & theme.
Did you design this website yourself or did you hire someone to
do it for you? Plz respond as I’m looking to design my own blog and
would like to find out where u got this from. many thanks
Take a look at my page … vpn coupon code 2024
Hey there, I think your website might be having browser compatibility issues.
When I look at your website in Firefox, it looks fine but when opening in Internet
Explorer, it has some overlapping. I just wanted to give you a quick heads up!
Other then that, excellent blog!
bookmarked!!, I love your blog!
It’s actually a cool and helpful piece of information. I’m
satisfied that you just shared this helpful information with us.
Please stay us up to date like this. Thank you for sharing.
Here is my page: 비아그라 판매
Really all kinds of great knowledge!
This post is worth everyone’s attention. Where can I
find out more?
Wow! After all I got a webpage from where I can genuinely
take helpful facts concerning my study and knowledge.
This post is really a nice one it helps new web visitors, who are wishing for blogging.
Also visit my web blog: 비아그라구매
Magnificent beat ! I wish to apprentice at the
same time as you amend your website, how could i subscribe for a blog web site?
The account aided me a appropriate deal. I were a little bit acquainted of this your broadcast offered vivid transparent concept
My spouse and I stumbled over here by a different web page and thought I may as well check things out.
I like what I see so now i am following you. Look forward to exploring your web page repeatedly.
Hi there to all, it’s genuinely a good for me to visit this site, it consists of priceless Information.
I think this is among the most significant information for me.
And i am glad reading your article. But want to remark on some general things, The site
style is wonderful, the articles is really nice : D. Good job, cheers
I don’t even know how I ended up here, but I thought this post was great.
I do not know who you are but certainly you are going to a famous blogger if you are not already 😉 Cheers!
I all the time emailed this weblog post page to all my associates, for the reason that if like to read it after that my links will too.
mtpolice.kr provides sports betting information, sports analysis, and sports tips as a sports community.
Wow, fantastic blog layout! How lengthy have you been running a blog for?
you made running a blog glance easy. The entire
look of your site is great, let alone the content!
You can see similar here e-commerce
ปั้มไลค์เฟส
mtpolice.kr provides sports betting information, sports analysis, and sports
tips as a sports community.
This is really attention-grabbing, You are a very professional blogger.
I have joined your rss feed and look ahead to in search of more of your fantastic
post. Also, I’ve shared your site in my social networks
Hi everyone, it’s my first pay a quick visit at this
website, and paragraph is actually fruitful in support of
me, keep up posting these content.
Hello! I could have sworn I’ve been to this site before but after looking at many of the posts I realized it’s
new to me. Nonetheless, I’m certainly pleased I found
it and I’ll be book-marking it and checking back
frequently!
Magnificent goods from you, man. I have understand your stuff previous to and you’re just too fantastic.
I really like what you have acquired here, certainly like what you’re stating and
the way in which you say it. You make it entertaining and you still care for to keep it wise.
I cant wait to read much more from you. This is actually a wonderful site.
Every weekend i used to pay a quick visit this site, as i want enjoyment,
for the reason that this this site conations truly pleasant
funny data too.
I’m not that much of a online reader to be honest but your sites really
nice, keep it up! I’ll go ahead and bookmark your site to come back later.
Many thanks
Wow, marvelous blog layout!
How long have you ever been running a blog for? you
made blogging look easy. The full glance of your website is magnificent,
let alone the content material! I read similar here prev
next and that was wrote by Camellia84.
mtpolice.kr provides sports betting information, sports analysis, and sports
tips as a sports community.