Industry experts have long debated the elements that describe a “consumer market” and what makes it unique. In this blog, we’ll break down what the consumer market is and why it’s important to understand who they are and why understanding them is key to your business success.
Many companies across industry verticals boast robust R&D departments or initiatives, but what does R&D stand for and what makes it so important? The textbook R&D definition is research and development. Traditionally, people thought of R&D or research and development, as the designing, or imagining of new products
How to Beat the Competition A differentiation strategy is a business level strategy that tries to distinguish a product or service from other similar or competitive offerings. Differentiation is the key to successful marketing, and the reason that we actually know some products by their manufactured name, and not the name of the
