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actionable-insights

How to Identify Actionable Insights for Effective Digital Marketing

How to Identify Actionable Insights for Effective Digital Marketing Data is the fuel of digital marketing. And with data comes critical decision-making opportunities for business owners. With the switch to digital technology, companies are now able to collect big data that will help them rise to the next level. And with an abundance of this data, how …

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A hand carefully positions a wooden figure amidst others against a blue background, accentuating the dynamics of the consumer market.

What is Consumer Market: Everything you need to know

Industry experts have long debated the elements that describe a “consumer market” and what makes it unique. In this blog, we’ll break down what the consumer market is and why it’s important to understand who they are and why understanding them is key to your business success.

Research and Development

The Complete Guide to Research and Development

Many companies across industry verticals boast robust R&D departments or initiatives, but what does R&D stand for and what makes it so important? The textbook R&D definition is research and development. Traditionally, people thought of R&D or research and development, as the designing, or imagining of new products

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